On November 24th Jasmine: Association of Businesswomen in Israel, hosted in partnership with Konrad Adenauer Stiftung, the 13th Annual Businesswomen's Conference entitled "Women on the Way to the Top". The conference, which took place at the Sharon Hotel in Herzliya Pituach, attracted an astounding number of over 350 participants, some of whom traveled from far towns in the north and south of Israel. Most of the participants were women who own businesses, most of them members of Jasmine, as well as representatives of social organizations, government offices, banks and embassies.
At the conference, both Jewish and Arab speakers discussed issues relating to businesswomen in Israel and their option to grow and expand their businesses to larger national and international markets. Many of the speakers gave practical useful advice. For instance, Ms. Hadas Adler spoke about ways to market one's business through the social media such as facebook, twitter, linkedin, and more.
Ms. Freja Day, Project Leader of the Cartier Women's Initiatives Award, flew in especially from Paris to speak about the Award that is granted each year to 5 businesswomen from around the globe (1 from each continent). Ms. Day presented the award and explained to the women the purpose of the award, the application procedures and criteria.
Three Ministers of the Israeli government participated in the conference. Mr. Benyamin (Fouad) Ben-Eliezer, the Minister of Industry, Trade and Labor represented the possibilities that the Ministry of Industry, Trade and Labor offers to owners of small businesses and also indicated that he will promote small businesses, especially those owned by the Arab sector, and especially Arab women. Prof. Avishay Braverman, the Minister of Minority Affairs, talked about the importance of integrating the Arab sector into the Israeli society and called women entrepreneurs to lead the way and prove that they can be leaders.
Ms. Tzipi Livni, M.K. Chairperson of the Opposition, who closed the conference, talked about how empowerment of Arab women in Israel represents Israel's values as a Jewish and democratic state. Ms. Livni gave the example of herself as a woman with a family who was balancing a career at the same time.
Another part of the conference was an exhibition of 20 businesses of successful women. These businesses included both products (such as jewelry) as well as services.
The conference also included a panel of extraordinary businesswomen that shared with the audience their personal inspiring stories and their ways to success. Such panel, which was moderated by Ms. Iman Kassis, business consultant, included Ms. Amal Ayoub , founder and CEO of Metallo Therapy, Ms. Alona Shechter, CEO of Alona Shechter Ltd. and Dr. Rissin, Ms. Julia Zaher, CEO of Agas Yarok and Ms. Natalia Kurzun, CEO of Elizabeth.